ABOUT THE BRAND
WHO IS SECTION 35?
SECTION 35 is an indigenous owned streetwear brand based on the unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations.
Justin Louis is the Creative Director and Founder of SECTION 35. He is a member of the Samson Cree Nation and was born and raised in Nipisihkopahk (Samson) on Treaty 6 Territory. Justin is a fashion designer, graphic designer and photographer. His work blends the past with the present and finds inspiration in the juxtaposition between these elements. He launched SECTION 35 in 2016 with the intention to use art and fashion to tell his peoples' stories.
To create premium products that authentically represents Indigenous art, culture and fashion.
To amplify Indigenous art, culture and fashion.