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About Us

SECTION 35

SECTION 35 is an Indigenous owned streetwear brand based on the Unceded Territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations. SECTION 35 was founded in 2014 and officially launched in March 2016.



The brand has been featured in Vogue, Complex, and numerous other publications over the years. In 2022, SECTION 35 had work featured in the Metropolitan Museum of Art’s exhibition In America: A Lexicon of Fashion, alongside some of the most notable designers in the United States.



SECTION 35 has shown on runways ranging from Indigenous Fashion Arts in Toronto to Yamaava Fashion Daze in California, produced by Kelly Cutrone. In February 2023, the brand attended the prestigious White Milano Trade Show in Milan, Italy, during Milan Fashion Week. SECTION 35 has also collaborated with brands such as Roots Canada, Mitchell & Ness, Arc'teryx Walk Gently, New Era Cap and 47 Brand.

Instragram: @sectionthirtyfive

JUSTIN JACOB LOUIS

Justin Jacob Louis is an eponymous, Indigenous-owned menswear label founded in 2023 by Creative Director Justin Jacob Louis. The brand draws inspiration from his homelands along the Battle River through the use of Nehiyaw (Plains Cree) culture and language. These elements are reimagined into high-quality, luxury-crafted goods guided by and honouring the ancestral connections that Justin carries proudly.

The label made its debut at New York Fashion Week in Fall 2023, with a formal launch in February 2026 with the arrival of Collection One, a winter capsule featuring a carefully curated selection of menswear staples.

The label has been featured in Vogue, Sharp and Fashion Magazine. Justin also recently honour dressed Vogue writer, Christian Allaire, for the 2025 MET Gala in New York City. He has presented his collection in cities Toronto, New York and Milan

Instagram: @justinjacoblouis

The Founder - Justin Jacob Louis

Justin Jacob Louis is the Founder and Creative Director of SECTION 35, alongside his eponymous label, Justin Jacob Louis. He is a proud member of the Samson Cree Nation and was born and raised in his community of Nipisihkopahk (Samson), on Treaty 6 Territory. He is a fashion designer and artist whose work blends the past with the present.



He launched SECTION 35 in 2016 with the intention of using art and fashion to share his peoples’ stories. In early 2026, he will launch the first collection from his eponymous menswear label, continuing his work to re-imagine what Indigenous fashion is and can be.



He has been a finalist for Menswear Designer of the Year at the 2022, 2023 and 2024 CAFA awards. His work has been featured in publications ranging from Vogue, Sharp, to Complex. Along with collaborations with Roots Canada and The Hundreds, his work was also featured in 2022’s Metropolitan Museum of New Yorks Exhibition “In America: A Lexicon of Fashion’” and has been showcased work at the prestigious White Milano Trade show in Milan, Italy.

FEATURED PRESS

COLLABORATIONS

Roots x SECTION 35: Indigenous Fashion Arts Festival

In the summer of 2024 SECTION 35 and Justin Jacob Louis collaborated with Roots Canada on a special capsule collection for Indigenous Fashion Arts Festival in Toronto, Canada. It had always been Justin's goal to work with Roots one day and the collaboration fulfilled that dream and he was able to showcase the collection on the runway in Toronto.

The collection was release exclusively in-store at Roots' flagship location in the Eaton Center as well as online. The 5 piece collection featured a signature Roots x SECTION 35 Letterman, Banff Bag, and hoodie along with 2 smaller leather goods. The collection was widelyu celebrated and all but sold out after the first weekend of it's release and cemented SECTION 35's relationship with Roots and set the stage for future collaborations.

SECTION 35 x Arc'teryx Walk Gently

In Summer 2025, SECTION 35 collaborated with Vancouver based Arc'teryx and its Walk Gently program on the release of a summer tee release.

SECTION 35 through its partnership with Walk Gently was the only 3rd party retailer to release the collection online and through its Chilliwack flagship location. SECTION 35 and Walk Gently shot a special campaign for the launch in Chilliwack and it featured youth from the local community along with Walk Gently and SECTION 35 founder's, Cole Sparrow and Justin Jacob Louis, as part of the campaign. The collection sold out within the first week of its release.

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